We help companies craft winning business plans and become strategy focused, using tools such as the Balanced Scorecard and the GrowthWheel® ToolKit.
For start-up and growing companies, strategic planning is critical for setting priorities, ensuring optimal use of resources, strengthening operations, aligning the goals of investors, Founders, employees and other stakeholders, achieving agreement around expected results and assessing and adjusting the Company’s business model and strategies in response to an ever-changing environment. An effective strategic plan articulates not only the Company’s goals and the actions needed to achieve them, but also serves as a critical tool in measuring progress in achieving these goals.
As a certified GrowthWheel® Business Advisor, we utilise a visual toolkit for dialogue and decision-making with our clients, looking at four focus areas of business to guide start-up and growth of the business.
Rather than trying to do everything at once – or make plans for everything – the core message of GrowthWheel is to find the most important areas and focus on them first. Building and growing a business is done by choosing the right focus. By making the right decisions. And by carrying out the actions to make it happen. The 20 focus areas are:
Attractive Business Concept
Meeting or creating demand
Getting the right business idea and designing the right product portfolio. Selling it to the customers using the right revenue model and doing so while maintaining a strong market position.
Lasting Customer Relations
Finding and keeping clients
Networking to get the right introductions. Choosing the right way to do marketing ad organizing effective sales processes. Getting in the media and on customers’ agenda by handling communications and PR. Living the values that shape a strong branding of the business and its products.
Strong Organization
Building teams and partnerships
Finding the right ownership and board, recruit and develop the right employees. Outsourcing tasks through partnerships with suppliers and contractors and mapping the core business processes. Having the legal framework in place for working together.
Profitable Operations
Being productive and making money
Making sure that the right financial practices are in place and ensuring that there is enough funding for profitable investments to be made. Setting up the right production and project management systems to ensure deliveries and set up the right IT systems and facilities to carry out the business.